Recode is reporting that a former employee of Apple’s supply chain, who has worked in supply chains for brands like Apple, Amazon and Microsoft, said in a letter that “female” Apple Watch sales are declining.
According to the letter, female Watch sales have dropped from 1.1 million units in Q1 2018 to 0.8 million units.
The source said that the reason behind the decline was due to “a significant decline in female consumers.”
The source went on to say that the decline in sales for women “has affected sales of the Apple Watch in both domestic and international markets.”
The letter also detailed that Apple’s manufacturing of the Watch is “extremely labor intensive” and that it’s not “sustainable” and could be “very expensive.”
According to the source, female sales have been declining since mid-2018 because the Watch doesn’t include the power saver functionality that some older models did.
Apple’s retail store is reportedly not selling the Watch because it’s too expensive.
The source also said that Apple had not yet announced plans to sell a version of the watch that includes the power-saving feature.
According the source’s letter, the Apple Store “is not doing well financially,” and the company “has no idea how to market a wearable with this feature.”
The employee wrote that Apple is not “fully committed” to the goal of creating a product that can be easily worn by women, but that they are “working hard” to make a wearable that is “a must-have for the female demographic.”