GOTHFEMALE FORCED BY ANOTHER: It was a bit of a shock when I was asked to join the staff of the goth magazine Glamour.
For me, the goths had always been a small subculture, a small but vocal minority that was in the spotlight at any given time, but they were so much more than that.
They were a fashion magazine that could write about them, as well as a magazine that offered an array of looks, from the stylish and fashionable to the more subdued and casual.
And this new generation of goths was about to take over that space with their own, different brand of fashion.
The magazine had already started to experiment with new look and style in 2017, and the gents, especially the young ones, had been pushing the boundaries of what was considered fashion in the past.
In the years since I was hired, I’ve witnessed the evolution of the fashion and beauty industry in America.
It’s now so much bigger than the gutter, and more than just a fashion show.
As Glamorous staff members have moved from a handful of photographers, editors and writers to more and more professional, well-funded photographers, fashion designers and stylists, a whole new generation has emerged that looks to goth as a way to express themselves and explore their personal style.
And while many of these people are goths themselves, the word has spread quickly in the gilded circles of Hollywood, with many goths now finding themselves on the front lines of the cultural conversation.
GOTHY MOMENT: GOTH FANS HAVE HAD THE RIGHT OF INTEREST IN DANCING AND BEING GOTH This new generation is so connected to their culture and community that they feel like they are a part of the fabric of the community.
This is the perfect time to start a new line of goth clothing, which Glamor has done with the popular line Glamore.
“This is my chance to create a brand of gourmet and casual fashion that’s the right mix of all my goth fans,” says designer and editor Rebecca Rittenhouse, who’s been in the fashion business for the past seven years.
Rittenhouses daughter, who goes by the stage name of Emily, also shares a similar passion for goth, and is also in charge of the line.
“My mom is always on point when it comes to telling me what she thinks about something, and we always get along well,” says Emily.
“We’re both super passionate about our work and want to make our brand better.”
It’s also been a pleasure to collaborate with Glamoria’s own editor, Nicole, who brings a wealth of experience in the industry, having worked as a stylist, editor and photographer at Glamoretique and Glamo.
“I’ve loved the girth and the way that these designers and fashion photographers have so much fun, which I think makes it a great time to collaborate,” says Nicole.
And although the new line is still in its infancy, there’s already been a lot of interest from people across the country.
“A lot of the girls who come to us and tell us that they are goth are very passionate about it, and they are just so into it,” says Rittenharess daughter.
Glamored women are not just goths, they are also the hottest trend in fashion right now, and that’s something that will only continue to expand.
“There is definitely a new generation emerging that are into goth and have never been before, but have always wanted to do it,” Rittenharms daughter says.
“And the gothy mom is really good at keeping us up to date on all the latest trends and styles.”
The Glamours new line will be available through the website gothfemales.com, where they will be selling a selection of gents dresses, goth hats, and other accessories, aswell as their own goth fashion line.
GOMORETTE GOTH FAMILY: FEMALE FASHION IS GOTH AND FASHIONS IS ATHLETIC In a time when the media is more obsessed with celebrities and sports than fashion, goths are more than ready to embrace the spotlight and take the spotlight with them.
But the gits are not the only ones who are taking notice of the trends.
Fashion photographer and fashion writer Lauren Dutton, who lives in NYC, recently launched her own goths collection on Instagram, with the hashtag #gothfashion.
Her goal is to create an accessible collection for women to express their individuality, to be themselves, and to take the time to explore new styles.
“If I wanted to have a goth baby, I would want to have it as my first baby,” she says.
Dutton says she wanted to create the perfect collection for the first time, which is why she wanted a